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What My Failed Products Taught Me

I have more abandoned projects than launched ones. This post is an honest look at my 'graveyard' of ideas and the invaluable, often painful, lessons they taught me about focus, validation, and letting go.

December 15, 2024•4 min read•Hien Phan
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My 'Product Graveyard' Disclosures: What My Abandoned Projects Taught Me About Focus and Future Building

The digital dustbin of my hard drive is a crowded place. It’s filled with half-built dreams, lines of code that never saw the light of day, and landing pages for products that never launched. Honestly, I've more abandoned projects than launched ones.

It's easy to feel shame about this, but I'm trying to reframe it. These aren't just failures; they're learning experiences. They represent experiments, hypotheses tested, and valuable lessons learned on the path to building something sustainable.

This post is an honest look at my 'graveyard' of ideas and the invaluable, often painful, lessons they taught me about focus, validation, and the art of letting go.

My 'Post-Mortem for Abandoned Projects'

When a project hits the graveyard, it’s easy to just close the folder and forget about it. But that’s a missed opportunity.

I've started using a simple framework to extract lessons from these abandoned ventures. I ask myself three core questions:

  1. What was the core problem I was trying to solve, and did I truly validate it? This forces me to revisit the initial "why." Was I solving a real pain point for people, or was it just something I thought was cool? This is where many projects fail - a lack of genuine market need.
  2. What was the biggest blocker or reason for abandonment? Was it a technical hurdle, a lack of motivation, scope creep, or something else entirely? Identifying the specific reason helps prevent repeating the same mistakes.
  3. What is the single, most important lesson I can apply to my next project? This distills the experience into actionable knowledge. It could be anything from "always get user feedback before building feature X" to "don't get bogged down in design details too early."

A screenshot of a cluttered digital folder labeled "Abandoned Projects"

Real-World Examples from the Graveyard

Let's take "TaskFlow AI," a project I started about six months ago. I was excited about using AI to auto-prioritize tasks based on project deadlines and user-defined goals. I spent weeks building out the core AI logic and a slick dashboard.

When I asked myself the three questions:

  • Validation: I realized I hadn't spoken to a single potential user about their task prioritization pain points. I assumed everyone struggled with this as much as I did. Turns out, most people have systems that work for them, or they weren't looking for an AI solution.
  • Blocker: The biggest blocker was the lack of a clear problem. Once I realized this, the motivation to continue building the complex AI evaporated.
  • Lesson: The lesson was crystal clear: Validate the problem before you build the solution, especially for AI-powered tools. Talk to people first.

Another one, "NoteSync," was meant to be a simple markdown note-taking app with cross-device sync. I built a decent MVP.

  • Validation: I had a few beta users who liked it, but the feedback was lukewarm. They said it was "fine" but didn't solve any new problems compared to existing solutions.
  • Blocker: The market is incredibly saturated. Building a truly differentiated note-taking app is a monumental task, and my MVP wasn't different enough.
  • Lesson: Understand the competitive landscape and identify a unique value proposition. If you're entering a crowded market, your product needs a significant edge, not just incremental improvements.

A diagram illustrating the three questions of the post-mortem framework

Embracing Productive Failure

It's taken me a while to get comfortable with this "graveyard." But these abandoned projects aren't wasted effort. They are essential stepping stones.

By conducting these mini post-mortems, you can turn what feels like failure into incredibly valuable insights. You learn what resonates with users, what technical challenges you can overcome, and, crucially, when to pivot or stop.

This process helps you develop a stronger sense of focus. You start to recognize patterns in your own thinking and in the market. You become better at spotting ideas that have real potential and letting go of those that don't, saving you time and energy for the projects that truly matter.

Embracing productive failure means acknowledging that not every idea will be a winner. It's about learning from every experiment, refining your approach, and building resilience.

An illustration of a person planting seeds in a garden, with some seeds growing and others not

Your Next Steps

Take a look at your own digital graveyard. Pick one abandoned project and run it through the three questions:

  1. What was the core problem and was it validated?
  2. What was the biggest blocker?
  3. What is the single, most important lesson?

Share your biggest lesson in the comments below. Let's learn from each other's "failures" and build better products together.

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Hien Phan
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